This week Moira McKenna, VP of Business Development and Customer Success at data onboarding company, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden expense of understanding customer data, humanizing data, and how brands can start leveraging their data as a useful asset.

"There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well." - Moira McKenna

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