This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers.
"Trust builds loyalty and loyalty builds customer lifetime value." - Jeff Nemeth
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