This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that  keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."  - Len Llaguno

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Share | Download(Loading)
Podbean App

Play this podcast on Podbean App