This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?

"There is no reason to accept a 90% failure rate among entrepreneurs."

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